Panasonic Corporation announced the return of the cult audio brand Technics to the Russian market. Created 55 years ago, it managed to win recognition worldwide and became synonymous with the highest quality sound. For the first time after 16 years in Russia it will be possible to officially purchase premium Japanese Hi-Fi products - vinyl and digital players, amplifiers, speakers and headphones Technics.
The global restart of the brand under the slogan "Reopen music" took place in 2014, after which Panasonic began to develop an updated product line of Technics Brand, which combined both branded vinyl "turntables" that brought world fame to the Japanese brand, and the most modern devices - digital players, wireless speakers and music systems. Together they allow you to create unique home solutions that provide incredible sound and control, intuitive for generations to come.
New Products Technics Brand will be available on the Russian market already in August 2020. At the start of sales will be available:
- classic version of the vinyl player SL-1210MK7 and entry-level model SL-1500C, combining traditional analog technology Technics with modern digital solutions;
- SU-G700 stereo amplifier, which transmits and processes digital audio signals with minimal distortion at all stages of processing;
- multifunctional digital player SL-G700;
- premium OTTAVA™ S C50 and C30 wireless audio systems.
Audiomania, a leading provider of quality audio and video solutions for home, professional and portable audio and video, will be the exclusive distributor.
" Since 2014, we have been closely watching the revival of interest in quality sound in Russia and have been assessing the possibility of restarting the brand, - tells Sergey Kozhevnikov, head of consumer electronics division, Panasonic Russia. - However, given that Technics systems are designed for true audiophiles and require competent layout and configuration, we were simultaneously looking for a professional partner company that shares our beliefs. At the end of 2019, an agreement was reached with the company "Audiomania", which knows and loves our audio products more than anyone else. I am sure that together we will be able to bring out Technics Brand to new heights."
"Technics has a rich history in Russia. There are many people here who appreciate quality sound and who have been faithful to our brand even in the years when no new models were produced. stresses Michiko Ogawa, director Technics lines of the Panasonic Corporation. - And we are happy to finally please them with the return of the legend. Based on the three most important elements of the Technics philosophy - sound, technology and design - our main goal is to bring great sound to everyone who truly loves music. Today Technics' product line includes already 20 models - from players to wireless music systems, the best of which will be presented in Russia. I'm sure it's a great moment for Russians to rediscover music together with Technics".
For more information, you can visit technics.com/ru.